'80s Rock Legend Says Goodbye to Fans With Last Music Video: 'This Is It'

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It’s the end of an era for ‘80s rock. After more than 50 years in music, David Coverdale has officially retired, but not before releasing his final Whitesnake music video.

Fans can enjoy a new take on “Forevermore,” the title track from the rock band’s 2011 record, which is soon to be re-released. The song, produced by Coverdale, incorporates Hook City Strings, whose orchestral arrangement turns the rock anthem into an emotional journey.

“Ladies & Gentlemen, Boys & Girls, Brothers & Sisters of the SNAKE…This is it!!! The last & final video from Whitesnake!!!!” the band announced on social media.

The video, directed by Payton Murphy, shows Coverdale and Hook City Strings performing in a white-draped studio. Photos of Coverdale and those closest to him are featured throughout, providing an intimate look at his decades in rock.

On November 13, Coverdale took to social media to announce his retirement. In his own words, he said it was finally “time for me to hang up my rock & roll platform shoes and skintight jeans.”

He continued, “It’s time for me to call it a day. I love you dearly. I thank everyone who’s assisted and supported me on this incredible journey: all the musicians, the crew, the fans, and the family. It’s amazing. But it really is time for me to just enjoy my retirement, and I hope you can appreciate that.”

In addition to leading Whitesnake, known for classics like “Here I Go Again” and “Is This Love,” Coverdale also performed with Deep Purple and collaborated with legendary guitarist Jimmy Page.

He earned a place in the Rock & Roll Hall of Fame in 2016 as part of Deep Purple. His last tour with Whitesnake was in 2022, cut short by a sinus infection.

While fans are sad to see him retire, many took to social media to express their gratitude. One wrote, “Thank you, David! We all love you forevermore,” while another added, “Thank you, dearest David and Whitesnake for all you have given me throughout the years.”

Others shared personal memories, like, “What a privilege to have seen this legend live. Grateful for all these years!” One fan jokingly summed up the feelings, “I'm not crying, you're crying.”

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